The Nexus between Business Analytics Capabilities and Knowledge Orientation in Driving Business Model Innovation: The Moderating Role of Industry Type

The importance of business analytics (BA) in driving knowledge generation and innovation has been widely discussed both the academic communities. However, empirical research on relationship between orientation capabilities model remains scarce. Drawing knowledge-based view dynamic theory, this study develops a to investigate interplay BA innovation. It also explores moderating role industry type relationship. To test model, data were collected from cross-sectional sample 207 firms (high-tech non-high-tech industries). Descriptive structural equation modeling (SEM) used hypotheses. findings showed that are significantly positively related Knowledge commitment, shared vision, open-mindedness perception recognition integration capabilities. mediated path mechanism → shows effect capabilities, as well This provides empirically proven insights practical guidance dynamics mechanisms organizational their impact